ELMA is a communications and cultural strategy consultancy helping organizations, leaders, and communities turn truth into connection. We design strategies, stories, and experiences that move people, rooted in empathy, guided by integrity, and crafted with purpose.
We don’t just communicate, we connect
ELMA works at the intersection of culture, strategy, and impact. We help organizations find their voice, build trust, and lead conversations that matter. From brand storytelling to advocacy training, every project we take on is a collaboration, built on listening, curiosity, and courage.gd
Translate your vision into strategy and narrative that people believe in.
Build brands that feel human, purposeful, grounded, and alive.
Empower your team to communicate with confidence, empathy, and presence.
Design dialogue that bridges understanding and drives change.
Guided by empathy. Grounded in purpose
Every project begins with listening to people, places, and possibilities. We translate complex challenges into meaningful strategies that honour both truth and humanity.Our approach is simple: listen deeply, create thoughtfully, and communicate beautifully
Stories that speak for themselves
From interfaith dialogues and city-wide learning campaigns to organizational rebrands and community movements, ELMA’s work spans the personal and the public, always anchored in impact.
Rooted in heritage, shaped by humanity.
Noor Al-Henedy is a communicator, strategist, and community leader who believes that truth, when told beautifully, can move people, and move systems.
As the founder of ELMA, she brings nearly two decades of experience shaping communications, culture, and strategy for cities, nonprofits, and communities across Canada. Her work bridges leadership and storytelling, helping organizations express their values with authenticity and empathy.
A global citizen proud of her Palestinian heritage, Noor’s voice is recognized across civic and faith-based spaces for building connection, advancing equity, and sparking change through dialogue.
“ELMA is the reflection of the belief that every truth deserves to be told beautifully.”
Noor Al-Henedy
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